Lead Generation Programs
That Increase Sales Revenue

Blog

Design | Copy | Programming | Keyword/SEO | Content Management

Description

If you don't have a blog, we design and launch one. If you do have a blog, we help you leverage it to drive more visitors to your web site.

Your blog plays a key role in content publishing and SEO, and a key role in buyer centric lead generation. Blogs promise readers (buyers) higher value content than web sites because they typically are not sales platforms. This is why Google and other search engines give blogs more weight in search rankings.

You may think your web site's home page is the front door to your Internet "store" It's not. Your blog is. And blogs are important because they are sources of subscriptions. In the buyer centric lead generation program a lead is a subscriber—a reader (buyer) who has agreed to receive content from you via email or RSS feed.

So your blog needs to provide very high value content to buyers to entice them to subscribe. High value content:

Helps buyers solve problems
Provides answers to buyers important questions
Gives buyers "how to" information to help them get things done

Benefits

You receive a new or updated buyer centric blog that attracts and engages buyers
You outsource complete content management for the blog to buyer centric content experts
You receive a minimum of two blog posts per week
You capture more leads via multiple visitor registration devices
Your blog contributes to accelerating the lead nurturing process.

What's Included

Navigation architecture
On-page keyword/SEO
Digital design
Illustrations/photography
On-page copywriting
Subscriber registration forms
Programming
Content management

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