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The ROM Group Integrates the Fragmented Elements of Online Lead Generation into a Single, Easy-to-Manage Program

GREEN BAY, WI, Nov. 13, 2009 – A recent ThomasNet Industry Market Barometer revealed that 70% of businesses decided to increase online marketing. A big piece of that is dedicated to online lead generation. However, many marketers struggle with implementing online lead generation because of the fragmented nature of the tools.

“Too many businesses are implementing only part of online lead generation,” said Richard M. Pedersen, Jr., President and CEO of The ROM Group. “As a result, they’re not getting the results they really should be getting.”

Pedersen explained: “To get the most out of online lead generation requires integrating many elements including buyer-centric research, creating both online and offline visibility, creating and leveraging lead capture points both online and offline, creating buyer-centric content development programs to increase subscribers or registered visitors, lead nurturing, lead scoring, and sales-ready lead hand-offs.”

Pedersen said the web site content is at the early stages, “We have just started to populate the site with content and will be adding a lot more over the next few months.”

Pedersen recommended to early visitors that if they find the current content helpful, they should subscribe so they are notified when new content is available.

“We walk our talk,” Pedersen said. “If you subscribe to the web site you will never receive promotional or sales oriented material. Our mission is to add value by helping marketers get answers and solve their problems.”
ROM’s new web site also provides detailed information about the company’s buyer-centric lead generation programs.

About The ROM Group
For marketing and sales managers struggling to implement online lead generation, The ROM Group provides a simple, fully integrated program that is easy and affordable to buy, easy to manage, and delivers strong return-on-marketing results.