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Don’t Play Hide and Seek With Your Buyers: Discover How to Increase Your Find-ability

At one point or another when experiencing a problem, you went online or attended a conference to search for a solution. You needed to increase your monthly widget production or needed to learn the best way to make a 3/4 inch hole in a one-inch thick steel panel. You wanted to find information about a solution available. The keyword is “find.”

Your buyers are trying to find a solution that you offer. You help buyers find you by being where they are and providing the information they seek– web visibility and location visibility.

Web visibility

Optimizing your find-ability online is critical when nearly 80 percent of buyers seek information online first. Here are a few ways to increase your Web visibility:

• Generate deep, authentic content: Google relies on Web site content for the most relevant match between the search phrase and your Web site’s content.
• Leverage social media: Both Google and Bing have incorporated social media feed content from Facebook, Twitter, and LinkedIn into search results and algorithms.
• Utilize content sharing sites: Like social media sites, search engines pay a lot of attention to content sharing sites, such as YouTube, Flickr and SlideShare.
• Keep an updated blog: Search engines pay more attention to a frequently updated blog than to Web pages.

Location visibility

Location visibility is all about being where the buyers are: where they spend time and where they go for information.

• Tradeshows: Tradeshows are excellent places for B2B companies to capture leads.
• Trade associations: Trade associations are hungry for informational content and will work with vendors who strive to do purely that.
• Webinars: The key to a successful webinar is to partner with a highly visible partner.
• Speaking events: Where there is an audience of buyers, you will have to present highly-valuable content and capture leads.

How do you create web visibility? Continue this conversation with us on Twitter using the hashtag #findme.