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Show Off: 3 Effective Ways to Have Your Buyers Experience Your Product Before They Buy

I understand we talk a lot about not talking about your product - shift from product-centric messaging to buyer centric. Well, here is the exception. Proof/Demonstration is the third stage of the Purchase Decision Process. In this stage buyers are seeking to experience the product or service to make sure it will solve their problem before they make the decision to invest heavily. They are looking to you to give them the in’s and out’s of the product or service.

Here are three effective ways to do this:

1. Product demonstrations: If you have a tangible product, video is a great way to demonstrate your product.
2. Free trial: Give your buyers a chance to try your product for free.
3. Low-risk offer: For professional service firms who don’t necessarily have a tangible product or service, offer a low-risk, discounted or free initial planning session.
   

To learn how to integrate product experiences into a complete program that will help expedite a lead to sales-ready; download our free eBook,
Five Steps That Will Help You Increase Revenue From New Customers.