Description
A buyer centric marketing strategy is a scripted set of activities that fulfill the buyers' demands and priorities to the point where the buyer elects to choose you vs. any other option.
ROM makes this possible with the new Buyer Centric Strategic Triangle which defines the relationship of the three key factors of lead generation success:
- Business goals and objectives
- Buyer demands
- Purchase decision process
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Benefits
- You receive concrete "what to do" and "how to do it" action steps
- You receive this work as part of your fixed program fee
- Your strategies are aligned with the buyer insights from the Buyer Centric Research
- You receive strategies for all of the key elements of your Buyer Centric Lead Generation program:
- Content/editorial
- Publishing
- Promotion
- Keyword/SEO
- Lead capture
- Lead nurturing
- Performance measurement
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What's Included
- Summary analysis of the relationship of the three key factors of lead generation success using the new Buyer Centric Strategic Triangle:
- Business goals and objectives
- Buyer demands
- Purchase decision process
- A summary description of a balanced, sustainable relationship between the following communication factors:
- Authentic Market Value
- Buyer Centric Content
- Media Channel & Sales Channel Optimization
- Individual buyer centric marketing strategies for each of the following areas:
- Content/editorial
- Publishing
- Promotion
- Keyword/SEO
- Lead capture
- Lead nurturing
- Performance measurement
- A Buyer Centric Marketing Strategy plan
- A PPT of plan
- A Live presentation of plan to client and their teams
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