Description
Buyer Centric Research studies the buyer from their perspective rather than with the objective of selling a given product or service.
Buyer Centric Research tells you more about the buyer and their world, and how they view the sales transaction.
Buyer Centric Research combines:
- Secondary Research
- Quantitative Research
- Qualitative Research
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Benefits
- It's buyer centric, so you learn what buyers really want and need.
- It's quantitative and qualitative so it provides broad and deep data.
- It reveals the real reason your customers choose you vs. your competitors (your real brand promise).
- It tells which media channels the buyer uses and prefers.
- It maps the buyers' purchase decision process.
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What's Included
- Interviews with client leadership, marketing and sales teams
- Secondary research (Internet, Nexis, Ibisworld, web sites)
- Web panel quantitative survey
- 20 qualitative interviews with customers
- Interview transcripts
- Summary narrative report with strategic recommendations
- Summary PPT report
- Live presentation of reports to client and their teams
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