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Automated Lead Nurturing Bridges the Marketing and Sales Gap

Causing big problems, marketing and sales have differing definitions of a "sales-ready lead."

Due to the gap between these two important components of any business, 70 to 90 percent of leads never receive follow-up. On top of this, most of the leads generated today aren't ready to buy today, but within the next twelve months-- increasing the length of time and work sales has to perform in order to close a sale.

When nearly 92 percent of businesses experience this problem, learn how automated lead nurturing is the right solution.

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