Deliverables
- You get complete Campaign Management wherein ROM Group campaign managers handle all the details of the campaign execution throughout the duration of the campaign (typically 12 months).
Timeline
Campaign Execution extends for the length of the campaign (typically 12 months).
Price
The fee is a fixed campaign management fee that is segmented into equal monthly payments. The total campaign management fee is determined by the scope of the following dimensions:
- Number of client interviews conducted
- Number of brands included
- Market scope of campaign (local, regional, U.S., global)
- Campaign types: offline or online (digital) or a mix
- Number of different campaigns
- Each campaign’s product mix (number of different products included in campaign)
To get a specific price, send us an email or call us with the campaign details identified above. We will deliver a price within 24 hrs.
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Your time
If you are the project’s primary contact, this work will require 1-2 hours or less of your time per week.
- Schedules & Plans– You will receive proactive schedules and plans and you will need to provide input and approvals. (30-60 min. per week)
- Status Reports– You will receive campaign status reports and you will need to provide input or comments. (30-60 min. per week)
- Proofing– You will receive proofs of all creative content for review and approval. (30-60 min. per week)
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Process
Below are the specific steps and tasks performed by The ROM Group for this work.
Step 1 >> Campaign Management: In this step, ROM Group campaign managers handle all the details of the campaign execution.
- ROM Group campaign managers work with best-of-breed creative and agency teams to produce the creative content for the campaign to meet the specifications and criteria of the Creative Brief.
- ROM Group campaign managers handle the purchasing of the media and the delivery of creative content to the appropriate media. See Media Plan Management & Execution.
- Key features of The ROM Group campaign management process are:
- Proactive planning
- Rapid response to your needs
- Detailed schedules
- Regular status reports
- Creative and messaging continuity
- On-time delivery
- Consistent production quality
- Adherence to Creative Brief specifications and mandatory’s
- Budget management
- This work extends for the length of the campaign (typically 12 months).
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>> ROMI Planning & Forecasting
>> Customer Insights
>> ROMI Strategies
>> Media Channel Optimization
>> Creative Brief
>> ROMI Measurement
