Return-on-Marketing (ROM)

 

Products

What do you need to get done?

>> Calculate Your ROM

>> Create a Custom ROM Measurement Program

>> Assess Your ROM Measurement Program

Testimonial from Industrial Distributor

"As a direct result of The ROM Group's work, we

have experiend two years of sustained strong growth

and our profit numbers are better than they're been

in years.  I'd recommend The ROM Group."

Calculate Your Return-on-Marketing

Don’t know what your return-on-marketing is?  Find out. 

You supply the data (under non-disclosure) and our analysts

calculate your current return-on-marketing. 

What you get:

• Analysis of past three years of marketing spend vs. financial performance
• Analysis of past three years of marketing programs
• Return-on-Marketing calculations and results
• PLUS - Find out what's behind your current return-on-marketing numbers
• PLUS - Get tips on how you can improve your return-on-marketing

Duration:  5 days

Fee:  $2,500

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Create a Custom Return-on-Marketing Measurement Program

Need a Return-on-Marketing measurement program that

helps you make a tangible case for your marketing budget?  

We make it easy and affordable.  You work with our

analysts to develop a program designed around your

corporate objectives. We help you find the most effective

and affordable data collection technology for either online

or offline programs, or both. 

What you get:

• Analysis of your sales processes, channels, and products
• Analysis of your current and past marketing communications programs
• Analysis of past three years of marketing programs
• Analysis of the past three years of marketing spend vs. financial performance
• Detailed ROM measurement plan identifying key metrics, and the data collection, data sharing and reporting processes and technologies required

Duration:  10 days

Fee:  $3,500

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Assess Your Current Return-on-Marketing Measurement Program

Is your current Return-on-Marketing measurement program

telling you what you need to know?  Want to find out how

effective your program is?  And what you can do to improve

it?  With this easy and affordable process you can find out. 

You supply the data (under non-disclosure) and our analysts

examine your entire process. 

What you get:

• Analysis of your metrics, data collection, data sharing, and reporting processes
• A summary report identifying the strengths and weaknesses of your program
• PLUS - Get tips on how you can improve your program

Duration:  5 days

Fee:  $1,250

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