Description
This work includes the design and management of the visitor registration mechanism for your web site and your blog.
Once visitors find you and come to your web site or your blog, you need to capture their contact information and most importantly obtain permission to share more content with them. There are three key ingredients to making this happen:
- The Offer – Must have "informative" content or an irresistible deal—both are compelling enough for a visitor to give up contact information to receive them.
- A Registration Form – An on-page form which typically asks for complete contact information and areas of interest.
- RSS Feed – "Real simple syndication" automatically forwards new content to a "reader" which can be web-based, desktop-based or mobile-device-based.
You can also capture leads offline when using Trade Show Marketing. |
Benefits
- Builds a database of subscribers (future buyers)
- Builds a network of viral marketers who will share and promote you
- Builds a steady flow of qualified leads
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What's Included
- Lead capture plan
- "Offer" design
- Registration forms functionality added to web site or blog
- RSS feed functionality added to web site or blog
- Database management
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