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How to Increase Revenue from New Customers: Without Adding More Sales People
Research has shown that on average 2 percent of leads are sales-ready. And as it turns out, the remaining 98 percent, that are not ready to buy today, will actually buy within the next 12 months. So how can you cultivate those leads to keep them active and moving towards sales ready in the most efficient manner? Cold sales calls? Telemarketing? Social media? Search marketing? Advertising?
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