Buyer Centric Services
Buyer Centric Research
Tells marketers more about the buyer and their world, and how they view the sales transaction.
Buyer Centric Marketing Strategy
A scripted set of activities that fulfill the buyers' demands and priorities to the point where the buyer elects to choose your product vs. any other option.
Tactical Marketing Plan
A written plan that details the specific tasks and level of work to be performed for the lead generation program. It is the blueprint for the program including tactics, schedules, costs, and resource allocation.
Keyword SEO
Optimizing the use of targeted keywords across multiple channels to improve search engine ranking and make it easier for buyers to find you.
Website
Transition the web site from a "sales" platform to a “publishing” platform.
Blog
Design and content management for a blog that drives more visitors to a web site.
Multiple-Format Content
Design, write and produce content in multiple formats—eBooks, webcasts, PowerPoint presentations, videos, white papers, case studies.
Social Network Management
Setup and manage three social networks (LinkedIn, Facebook, Twitter) for a company, brand or product.
Social Content Sharing Sites
Setup and manage social content sharing sites (YouTube, Flickr) for a company, brand or product.
Search Engine Media
Design and manage pay-per-click keyword advertising programs.
Trade Show Marketing
A three phase integrated approach that increases trade show lead generation.
Trade Media
Design and manage offline/online trade media advertising programs.
Mass Media
Design and manage offline/online mass media advertising programs.
News Releases
Write and distribute digital news releases designed to leverage the Internet and social media.
Lead Capture
Design and manage the visitor registration mechanism for a web site and blog.
Lead Nurturing
Design and manage the process used to migrate subscribers (leads) to buyers (qualified leads).
Performance Measurement
Program measurement four specific areas: Web and blog site visitor behavior (analytics); number of subscribers (leads) generated; number of qualified leads (buyers) generated; sales revenue from qualified leads. |
