Lead Generation Programs
That Increase Sales Revenue

Performance Measurement

Web & Blog Site Analytics | Leads Generated | Qualified Leads Generated | Sales

Description

This work includes the backbone of the Buyer Centric Lead Generation: Measurement. We measure the program in four specific areas:

Web and blog site visitor behavior (analytics)
Number of subscribers (leads) generated
Number of qualified leads (buyers) generated
Sales revenue from qualified leads

We measure these four key metrics in real time and conduct a formal review with you on a weekly basis. During the weekly review, we assess the performance of the program. If the performance is following historic norms, we will recommend no changes. If the performance is not meeting expectations, we will recommend changes and will implement these changes quickly.

Performance Measurement is valuable because it tells you whether you are doing the right things long before the program begins generating qualified leads and sales.

This early stage can be challenging for marketers and sales people. This period of the program requires patience. Visitors will register and a sales person's instincts are to immediately call and close. This activity has only two possible results: failure to close (disappointment); and an unsubscribed lead (lost opportunity).

Benefits

Discover what content buyers find valuable on your web site and blog
Learn how buyers migrate from subscriber (lead) to buyer (qualified lead).
Learn how you can influence the speed and volume of qualified leads generated

What's Included

Web and blog site analytics
Lead scoring
Real time email alerts
Weekly performance reviews

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