Phase 1
Research, Strategy & Plan
Includes:
In Phase 1 of the program, you will:
- Discover what your buyers want
- Learn why your customers really choose you vs. competitors
- Find out where your buyers go to get answers and how you can engage them
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Phase 2
Lead Generation
Includes:
In Phase 2 of the program, ROM will:
- Create buyer centric content in multiple formats
- Regularly publish new content on your web site, blog and the Internet
- Generate visitors to your web site and blog
- Create subscribers (capture leads)
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Phase 3
Qualified Leads
Includes:
In Phase 3 of the program, ROM will:
- Cultivate your subscriber (lead) database by sharing personalized content
- Migrate subscribers (leads) to buyers (qualified leads)
- Alert your sales team daily of new qualified leads
- Measure the program's performance
- No. of subscribers (leads) generated
- No. of qualified leads (buyers) generated
- Sales revenue generated from qualified leads
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