Description
Many B2C brand manufacturers recognize the benefits of online lead generation (OLG). In the 2009 eConsultancy report:
- 65% of B2C companies increased their online lead generation efforts
- 61% of lead generation budgets went to on online lead generation
- Primary reasons cited were the quality of leads and return on investment (ROI).
The challenge for many of these companies is the workload of these programs; specifically in the areas of content creation and management. The ROM buyer centric lead generation program helps B2C brand manufacturers solve this problem. Here's how it works:
- ROM's program integrates all elements of online lead generation including:
- market research
- program strategy
- tactical planning
- keyword SEO
- search media advertising
- web site development and management
- blog development and management
- content development and management
- supporting offline promotions and advertising
- digital news releases
- lead capture landing pages and forms
- lead nurturing
- performance measurement and continuous improvement
- You can outsource as much or as little of this work as you wish
- The program can be used to sharpen and improve your branding efforts
- The program can seamlessly integrate with your existing/planned branding campaigns
- The program can support and expand the work of your current advertising agency
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Applications
- Launch and promote new products
- Re-ignite aging brands
- Increase end-user demand and brand preference
- Develop and mine brand communities
- Counteract economic downturns
- Counteract the impact of store brands
- Grow sales through existing channels
- Find and develop new sales channels
- Penetrate new markets with low risk and cost
Today, B2C brands have to work harder to win sales. Brand loyalty does not necessarily equate to sales. Online lead generation is a measurable, efficient, effective tool to make this happen.
B2C brand manufacturers are expanding their sales channels. Relying solely on traditional retail channels no longer delivers the sales revenue. One of the most significant threats is store brands. Big box retailers like Wal-mart, Target, Home Depot, Lowe's and Krogers are seeing very strong growth in store brands at the expense of the B2C brands.
ROM's buyer centric lead generation program is a great way to counteract the impact of store brands. |
Benefits
- Increase end-user demand (pull) for your brands
- Increase sales revenue for:
- aging brands
- new products
- existing retail channels
- new channels
- new markets
- economic downturns
- Reduce the workload on your internal marketing staff
- Increase the tangible measurability of your marketing spend
- Increase your marketing ROI
- Reduce your marketing and advertising costs
- Enhance your company's value to your current customers
- Improve your credibility and reputation in the market place
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