Description
Many professional service firms are seeing their traditional rainmaking sales efforts weaken and become ineffective.
- Fewer decision makers are attending networking opportunities
- It's more difficult to get decision makers on the phone
- It's more difficult to get meetings with decision makers
This program solves the core problem of how to contact and engage prospective buyers. Here's how it works:
- We create content your buyers are actively seeking via online search engines
- We publish the content where your buyers spend time (search engines, trade association web sites, blogs, news sites, trade shows and conferences, trade journals, etc.)
- This drives buyers to visit your web site and your blog
- At your web site, buyers must register to get the content they are seeking
- Once they register, we track their interests and regularly send them personalized content to build value and trust (we never SELL or PROMOTE)
- These leads slowly migrate toward the purchase decision or qualified leads
- We then share these qualified leads with your current rainmaking team to close the sale
- We continuously track the results and improve the program's performance
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Applications
- Increase sales revenue from your existing clients
- Increase the number of new clients
- Reduce the number of lost clients
- Create a consistent flow of qualified leads that are ready to buy
- Improve the effectiveness of your rainmaking team
Many professional service firms are partnerships. The individual partners typically are responsible for revenue for their own area of business rather than having a sales team dedicated to generating and converting leads.
This structure becomes a problem when the partners get busy with billable work. The time they have to give to sales drops off. So despite the size of the firm, the firm's sales efforts function like a one man consultant wherein you sell hard, win business, then work on the business and stop selling. Today, this approach simply doesn't work.
The ROM lead generation program generates sales while you are billing hours. It makes your sales time far more efficient by keeping it short and focused on closing deals rather than hunting for deals. |
Benefits
- Partners can spend more time billing hours and less time chasing new business
- Reduce the revenue swings caused by selling only when you're not busy
- Reduce the sales workload on partners and support staff
- Create a continuous flow of tangible new business opportunities that are ready to close
- Enhance your firm's value to your current clients, reducing client churn (or loss)
- Improve your credibility and reputation in the market place
- Gain more visibility in trade media and local mass media
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