Lead Generation Programs
That Increase Sales Revenue

Search Engine Media

Pay-Per-Click Keyword Advertising

Description

This work includes designing and managing a pay-per-click keyword advertising program.

As part of the keyword/SEO strategy, you will always find keywords that are valuable and yet crowded with many millions of competitors. The way to get found in this crowded environment is to employ search engine media advertising or pay-per-click ads.

The advantage of pay-per-click advertising is you only pay for those buyers that actually click on your ad and come to your web site or landing pages.

Benefits

Increases visitor traffic to your web site and blog
Increases subscribers (leads)
You pay only when visitors click through to your web site or landing page
You receive real time analytics showing how many visitors come to your web site or blog from your ads and whether they register or not

What's Included

A review of pay-per-click keyword costs and click-through performance
A summary list of the strongest keywords and their performance data
A search media plan
Pay-per-click program management
Real time site visitor analytics
Weekly summary reports

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