Channel Development
Description
The ROM Group's channel development program leverages the power of trusted referrals to help clients gain endorsed access to new buyers. Trusted and/or endorsed referrals are the most powerful method to engage with new buyers. Our program identifies market participants who have direct and trusted access to the prospective buyers you're working to engage and then develops affinity programs to promote you to these prospective buyers.
Benefits
You dramatically expand your referral network and provide incentives to actively refer your business to your targeted prospective buyers. You tap into a growing trend to use networking to gain trusted and endorsed access to new buyers.
Features
- Secondary research
- Introductory/profiling phone interviews
- Affinity program design and development
- Relationship management
Services
ROM’s market research integrates secondary research, web surveys and in-depth qualitative phone interviews to reveal how you can engage and close more buyers.
Marketing Strategy Development ›
Tactical Programs
ROM’s tactical programs work synchronously to support and accelerate the targeted buyers’ Purchase Decision Process.
