Continuous Communications

Description

The ROM Group's continuous communications program uses social media, blogs and e-newsletters to create a steady flow of content and visibility with prospective buyers and current customers for your brand or business. To keep prospective buyers and customers engaged in today's buyer-centric web world, you must continually be visible and provide added value. Our continuous communications program ensures you will.

  • Unlike many Web 2.0 marketers, We primarily employs social media and blogs to drive SEO performance and then to build relationships.
  • Social media marketing directly impacts search engine rankings, and search engines are using social voting systems and bookmarking trends to determine quality sites. (Search Engine Journal)
  • Companies that blog have far better marketing results (Hubspot):
    • 55% more visitors
    • 97% more inbound links
    • 434% more indexed pages

Benefits

You increase your visibility and value among prospective buyers and customers via media channels they use and trust.

Features

  • Setup or modification of social media and blog accounts
  • Daily social media dialogue, recruiting, announcements
  • Weekly blog posts
  • Monthly e-newsletters
  • Engagement tracking reports

Services

ROM's market research integrates secondary research, web surveys and in-depth qualitative phone interviews to reveal how you can engage and close more sales.

Market Research ›

Marketing Strategy Development ›

Strategic Design ›

Program Design ›

Tactical Programs

ROM's tactical programs work to support and accelerate the targeted buyers' Purchase Decision Process.

Lead Generation ›

Lead Capture ›

Lead Nurturing ›

Lead Scoring ›

Lead Conversion ›

Continuous Communication ›

Channel Development ›

Measurement and Reporting ›