Services
The ROM Group creates and implements custom revenue-generating programs to efficiently and effectively deliver senior management’s strategic priorities and sales targets. ROM’s services are segmented into strategic and tactical programs.
ROM’s strategic programs are:
- Channel-Development ›
- Market Research ›
- Marketing Strategy Development ›
- Strategic Design ›
- Program Design ›
ROM's tactical programs work to support and accelerate the targeted buyers’ Purchase Decision Process (click on diagram at right).
ROM’s tactical programs include:
- Lead Generation Programs ›
- Lead Capture Programs ›
- Lead Nurturing Campaigns ›
- Lead Scoring Programs ›
- Lead Conversion Programs ›
- Continuous Communication ›
- Channel Development ›
- Measurement and Reporting ›
How Do I Increase Sales Leads?
Every sales organization wants more leads - the coal that fires your revenue-generating engine. The ROM Group's multi-dimensional program consistently outperforms traditional lead generation tactics. The secrets are the offer, location and promotion.
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How Do I Increase Sales Opportunities?
Sales opportunities want to discuss a specific project or order. They are pre-qualified and close to making a purchase decision. Salespeople want to spend more time with sales opportunities, but they're getting harder and harder to find. The ROM Group has created an outsourced lead nurturing pipeline that combines the best of lead automation and traditional customer relationship management (CRM) to generate a steady, strong flow of sales opportunities to your sales team.
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