Lead Capture Programs
Lead capture secures a prospective buyer's contact information in exchange for something of high value and relevance. The ROM Group gives special attention to this "value-exchange" to ensure it promotes lead registration.
On the website, the lead capture value-exchange is linked to information. Prospective buyers typically seek answers, solutions and how-to's. Our programs craft digital content for your website visitors in exchange for sharing their contact information.
In addition to ensuring that the right content is being offered to drive registration, Our lead capture programs provide the programming and software infrastructure to support the registration forms, tracking and scoring of registered leads.
Value
You benefit from programs with a proven track record in aligning the right content offer to drive lead registration. Plus, you get the most advanced lead capture infrastructure. The ROM Group's software company even custom-modified its programs to meet the unique and innovative functions of Our programs.
Features
Lead capture programs include:
- Custom-designed value-exchange program
- Forms design and programming
- Website registration pages
- Lead database management
- Monthly lead capture reports
Services
ROM's market research integrates secondary research, web surveys and in-depth qualitative phone interviews to reveal how you can engage and close more sales.
Marketing Strategy Development ›
Tactical Programs
ROM’s tactical programs work to support and accelerate the targeted buyers’ Purchase Decision Process.
