Lead Generation Program
Description
The ROM Group's lead generation programs span the traditional (phone calls) to the new (Web 2.0). They're specifically designed to attract and engage prospective buyers based on the unique way your buyers want to be engaged. Lead generation is the critical first step in increasing sales revenue - the coal that fires your revenue generating engine.
Three critical elements make ROM's lead generation programs effective:
- Offer: The information or topics must be relevant and compelling - most important, they must be buyer-centric.
- Location: The program must be where the buyers are - whether a trade show, seminar, webinar, social media, search engines, etc.
- Promotion: The program must be visible to targeted buyers - it must be promoted in the media channels buyers use and trust.
Benefits
ROM's programs use multiple techniques to increase lead volume and lead quality. The programs are turnkey, requiring little or no effort from your internal team.
Features
Types of lead generation programs include:
- Trade Shows
- Trade Association Events/Speaking
- Trade Publications
- Seminars
- Lunch and Learns
- Webinars
- Search Engine Optimization (SEO)
- Website
- Social Media
- Phone Calls
- Channel Relationships ›
Already Have a Lead List? Click here to learn how to utilize it ›
Services
The ROM Group's market research integrates secondary research, web surveys and in-depth qualitative phone interviews to reveal how you can engage and close more sales.
Marketing Strategy Development ›
Tactical Programs
ROM's tactical programs support and accelerate the targeted buyers’ Purchase Decision Process.
