Lead Nurturing Programs
Description
The ROM Group's lead nurturing consists of "automated drip marketing campaigns" and more traditional phone calls. An automated drip marketing campaign sends a specially designed series of emails (or direct mail letters) to a lead when the lead takes a specific action to trigger the e-mails. Each e-mail offers content options to encourage deeper engagement and profile the lead's specific areas of interest. Our phone calls to leads are triggered by lead scoring (a measure of the lead's level or engagement based on how frequently the lead visits your website, downloads content, click-throughs on e-mails, etc.). Both programs integrate with your existing customer relationship management (CRM) program. If you do not have a CRM program, We provides a Salesforce.com account.
Benefits
Less than 10% of leads generated are "ready to buy." Most sales teams focus only on this 10%. The remaining 90% are supposed to be captured in a CRM program. In theory, your sales team is supposed to track and nurture these leads until they become "ready-to-buy." In reality, they don't have time. ROM's lead nurturing programs focus on the 90%. The ROM Group keeps these leads engaged with your company until they're "ready to buy." As a result, you increase your lead conversion percentage to as much as 50 percent from 10% - up to five times the revenue your leads generate today.
Features
- Existing lead lists
- New lead lists
- ROM lead nurturing program options:
- RapidResponse
- On-boarding
- E-mail drip marketing campaign (DMC)
- Direct mail drip marketing campaigns
Services
ROM’s market research integrates secondary research, web surveys and in-depth qualitative phone interviews to reveal how you can engage and close more buyers.
Marketing Strategy Development ›
Tactical Programs
ROM’s tactical programs work synchronously to support and accelerate the targeted buyers’ Purchase Decision Process.
