Lead Scoring Programs
The ROM Group's lead scoring measures an individual lead's level of engagement based on how frequently the lead visits your website, downloads content, e-mail click-throughs, etc. This level of detailed tracking requires sophisticated tracking software that ROM adds to your web pages. Each lead scoring program is custom-designed based on your buyer's Purchase Decision Process.
Benefits
Lead scoring lets you know how prospective buyers are engaging with your website. Otherwise, it's like blind folding the sales staff at a car dealership. They know prospective buyers are present because they hear them, but they have no idea which car models they're looking at, how many buyers are visiting, or the level of interest. The ROM Group's lead scoring programs give you new insight into the behavior of your prospective buyers so you can proactively reach out and connect with them when they may be ready to buy.
Features
- Custom lead scoring scale
- Lead scoring HTML code added to your website
- Real-time tracking and reporting
Services
ROM's market research integrates secondary research, web surveys and in-depth qualitative phone interviews to reveal how you can engage and close more sales.
Marketing Strategy Development ›
Tactical Programs
ROM’s tactical programs work to support and accelerate the targeted buyers’ Purchase Decision Process.
