Market Research

The ROM Group's market research integrates secondary research, web surveys and in-depth qualitative phone interviews to reveal how you can engage more buyers and close more sales. ROM does this by mapping your buyers' Purchase Decision Process, Buyer Demands, and your brand's Authentic Market Value.

Benefits

You learn what your buyers truly want, the way they want it, and what's missing in your buyers' world so you can position your business and brand to exclusively deliver it. With this insight, you can reach, engage and close more sales. Specific buyer insights include:

Purchase Decision Process
Authentic Market Value
Buyer Demands
Web Usage Behavior
Trusted Sources
Preferred Events
Preferred Media Channels
Preferred Topics (specific)
Preferred Content Formats
Channels to the Buyer
Social Media Usage

Features

Client Leadership Team Work Session
Secondary Research
Customer Web Survey
Customer Qualitative Phone Interviews
Summary Report
Presentation of Results

Strategic Programs

ROM's market research integrates secondary research, web surveys and in-depth qualitative phone interviews to reveal how you can engage and close more sales.

Market Research ›

Marketing Strategy Development ›

Strategic Design ›

Program Design ›