Measurement and Reporting
Description
The ROM Group's measurement and reporting are among the most robust available. Accountability and ROI are key drivers in defining our success for its clients. Our programs provide multiple levels of measurement and reporting. From real-time executive dashboard to granular detail. Most important, Our analytics are designed to drive mid-campaign continuous improvement.
Benefits
You learn precisely what's working and what's not working. You also receive recommendations for continuous improvement, making it easy to make minor course corrections to optimize the performance of your program.
Features
- Real-time alerts
- Monthly reports featuring:
- Total number of leads in pipeline
- Status of migration toward sales-ready
- Impact of lead generation programs
- Website visits (sources)
- Keyword analysis (head end and long tail)
- A/B testing and continuous improvement:
- Subject lines
- Frequency of contact
- Where to insert nurturing calls
- Formats for new content
- Design of e-mails
- Day/time to send e-mails
- Content topics
Services
ROM’s market research integrates secondary research, web surveys and in-depth qualitative phone interviews to reveal how you can engage and close more buyers.
Marketing Strategy Development ›
Tactical Programs
ROM’s tactical programs work synchronously to support and accelerate the targeted buyers’ Purchase Decision Process.
