Strategic Design
Description
ROM's strategic design is the foundation of the strategic marketing plan. This work defines the strategic design parameters for the overall lead-management program. It's the link between your firm's marketing strategies, program design and execution. The strategic design parameters define the buyers: who they are, what they want, the customer experience they seek, how they want it, how they find it, how they want to engage. This is the new model that goes beyond lifestyle and personal priorities to define how the buyer behaves throughout the five phases of their Purchase Decision Process.
Benefits
The strategic design process gives you the critical buyer insight you need to communicate with buyers on their terms, in a buyer-centric way. When you're buyer-centric, more buyers engage with you and more buyers choose you when they buy. The strategic design includes:
- Web Usage Behavior
- Trusted Sources
- Preferred Events
- Preferred Customer Experience
- Preferred Media Channels
- Preferred Topics
- Preferred Content Formats
- Channels to the Buyer
- Social Media
Services
ROM's market research integrates secondary research, web surveys and in-depth qualitative phone interviews to reveal how you can engage and close more sales.
Marketing Strategy Development ›
Tactical Programs
ROM's tactical programs work synchronously to support and accelerate the targeted buyers' Purchase Decision Process.