Increase Sales Opportunities
Description
ROM's solution for increasing sales opportunities combines in-depth buyer research with multi-dimensional lead nurturing campaigns that combine the best of lead automation and traditional CRM (customer relationship management) to generate a steady, strong flow of sales opportunities to your sales team.
ROM lead nurturing consists of automated drip marketing campaigns and more traditional phone calls. An automated drip marketing campaign sends a specially-designed series of emails (or direct mail letters) to a lead when the lead takes a specific action to trigger the emails. Each email offers the lead content options to encourage deeper engagement and to profile the lead's specific areas of interest. ROM's more traditional phone calls to leads are trigged by lead scoring (a measure of the lead's level or engagement based on how frequently the lead visits your web site, downloads content, clicks-through on emails, etc.). Both programs integrate with your existing CRM (customer relationship management) program. If you do not have a CRM, ROM provides you with a Salesforce.com account.
Value
You learn what your buyer truly wants, the way they want it, and you learn what is missing in your buyers' world so you can position your business and your brand to exclusively deliver it. Armed with this insight, you can reach, engage and close more buyers.
Less than 10% of leads generated are "ready-to-buy." Most sales teams focus only on the 10%. The remaining 90% are supposed to be captured in a CRM. In theory, your sales team is supposed to track and nurture these leads until they become "ready-to-buy." In reality, they don't have time. ROM's lead nurturing programs focus on the 90%. ROM keeps these leads engaged with your company until they are "ready-to-buy." As a result, you increase your lead conversion percentage from 10% to as much as 50%--that's up to five times the revenue your leads are generating today.
Features
- Market Research
- Client leadership team work session
- Secondary research
- Customer web survey
- Customer qualitative phone interviews
- Summary Report
- Presentation of Results
- Marketing strategy development
- Strategic design
- Program design
- Types of lead nurturing programs include:
- RapidResponse
- On-boarding
- Email drip marketing campaign (DMC)
- Direct mail drip marketing campaigns
- Continuous communications
- Lead capture
- Lead scoring
- Lead conversion
- Measurement and reporting
- Types of lead nurturing programs include:
How Do I Increase Sales Leads?
Every sales organization wants more leads. Leads are the coal that fires your revenue generating engine. The ROM Group has created a multi-dimensional program that consistently outperforms traditional lead generation tactics. The secret is the offer, location and promotion.
Learn more about increasing sales leads ›
Our Services
The ROM Group offers a fully integrated set of strategic and tactical programs.