Description
The Tactical Marketing Plan details the specific tasks and level of work to be performed for the program. It is the blueprint for the program and ensures clear communication between your internal team and The ROM Group. |
Benefits
- You receive a blueprint for implementing and managing your Buyer Centric Lead Generation program.
- You receive this work as part of your fixed program fee
- Your plan includes the following key elements:
- Detailed list of tactics
- Schedule
- Costs
- Resource allocation
- Detailed time requirements of you and your team
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What's Included
- A master list of strategies
- A detailed list of the tasks required to execute the strategies
- A schedule that coordinates the timely execution of the tasks
- Precise costs for any tasks beyond the scope of the program and out-of-pocket items
- ROM and client team resource (staff) allocation
- Confirmation of client's key team participants, their time requirements and constraints
- Final plan
- A Live presentation of plan to client and their teams
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