Description
ROM's trade show marketing provides a three phase, integrated approach that increases trade show lead generation.
- Pre-show emails
- At show booth graphics, displays and lead capture mechanisms
- Post-show email follow-ups
The role of the trade show has shifted in the new buyer centric world. Rather than being a source of sales leads and actual sales transactions, the trade show has become an excellent place to engage and subscribe readers. All buyers begin as readers (leads) and then migrate to buyers (qualified leads). Research continues to show that trade shows are a leading place buyers discover new companies and products. |
Benefits
- Builds booth traffic
- Captures visitor contact information via multiple registration offers
- Encourages buyers to pre-schedule time with the client’s sales team
- Makes it easy for your sales team to stay focused on engaging buyers
- Provides immediate follow-up after the show
- Forwards hot qualified leads to your sales team
- Expands registered visitors in lead nurturing database
|
What's Included
- Pre-show email to pre-registered attendees and current lead database
- Alerts them you will be at the show
- Promotes high value content they can see at your booth
- Offers pre-schedule function to reserve time with your sales team
- Social network alert sharing links to the pre-show email content above
- Blog post with links to the pre-show email content
- Giveaway promotion to collect registered subscribers
- Content promotion (eBook, how-to manual, etc.) to collect registered subscribers
- Promotion graphics and signage
- Show video
- Interview with show sponsor
- Video of show activities
- Final 2-3 minute video
- Posted on web site, social content sharing sites, and blog
- Post-show emails to newly registered subscribers
- Delivers the content they signed-up for
- Offers more content
- Promotes future content
- Social network alert sharing links to the post-show summary blog post
- Blog post summarizing show and sharing video
- Immediately forwards qualified leads to sales team
|
 |
Learn How to Get More Leads That Close
Receive a steady flow of "How to" information to help you use Buyer Centric Marketing to grow sales.
Follow us:
Or enter your email:
|
 |
|
