Description
To make your Buyer Centric Lead Generation program work, you need to transition your web site from a "sales" platform to a "publishing" platform. Here's how we can help you make that happen:
- Ensure design is clean and simple (no flash or untagged graphics)
- Make high value content visible and easy to find
- Shift "sell" copy to "informative" copy that does the following:
- Helps solve buyer problems
- Answers buyers questions
- Shows buyers "how to" get things done quickly and easily
- Ensure copy is written in deep, granular detail—avoid high level, soft copy
- Add downloadable content in multiple formats (e.g. eBooks, videos, podcasts, etc.)
- Review and strengthen on-page keyword SEO
- Establish a content updating schedule to add or refresh content regularly
- Create lead registration functionality (landing pages and forms)
- Create a lead nurturing process (automated drip marketing)
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Benefits
- You receive a new or updated buyer centric web site that attracts more buyers and provides more valuable content
- You capture more leads via multiple visitor registration devices
- Visit frequency goes up as buyers return to view new content
- Your web site contributes to accelerating the lead nurturing process.
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What's Included
- Navigation architecture
- On-page keyword/SEO
- Digital design
- Illustrations/photography
- On-page copywriting
- Landing pages
- Visitor registration forms
- Programming
- Content management
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